{"id":325,"date":"2026-05-09T07:00:09","date_gmt":"2026-05-09T07:00:09","guid":{"rendered":"https:\/\/localsoccernews.com\/marketing\/?p=325"},"modified":"2026-05-09T07:00:09","modified_gmt":"2026-05-09T07:00:09","slug":"the-marketing-secrets-apple-tesla-always-use-rory-sutherland-e165","status":"publish","type":"post","link":"https:\/\/localsoccernews.com\/marketing\/?p=325","title":{"rendered":"The Marketing Secrets Apple &amp; Tesla Always Use: Rory Sutherland | E165"},"content":{"rendered":"<p><iframe loading=\"lazy\" width=\"480\" height=\"270\" src=\"\/\/www.youtube.com\/embed\/Hz3RWxJck68\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don\u2019t. He\u2019s a columnist, an innovator and a trailblazer in the world of marketing and advertising.<\/p>\n<p>0:00 Intro<br \/>\n02:07 The concept of how we value things<br \/>\n18:56 Recursive Trends<br \/>\n23:42 The brain&#8217;s marketing function: Signalling<br \/>\n34:43 technology making location irrelevant<br \/>\n41:07 making something bad to give it value<br \/>\n48:14 Scarcity of product<br \/>\n51:38 Personalisation<br \/>\n56:37 How to deliver a product to the world<br \/>\n01:02:59 Why business are focusing on the wrong thing<br \/>\n01:11:00 Personal branding<br \/>\n01:17:25 Why do you think you successful<br \/>\n01:33:43 The last guest question <\/p>\n<p>Rory:<br \/>\nhttps:\/\/twitter.com\/rorysutherland?s=20&#038;t=4azefUUEPFOUa986gpwmeg<\/p>\n<p>Rory\u2019s book:<br \/>\n<iframe loading=\"lazy\" title=\"Alchemy: The Surprising Power of Ideas That Don&#039;t Make Sense\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen allow=\"clipboard-write\" style=\"max-width:100%\" src=\"https:\/\/read.amazon.co.uk\/kp\/card?asin=B01F1HOAWA\"><\/iframe><\/p>\n<p>Listen on:<br \/>\nApple podcast &#8211; https:\/\/podcasts.apple.com\/gb\/podcast&#8230;<br \/>\nSpotify &#8211; https:\/\/open.spotify.com\/show\/7iQXmUT&#8230;<\/p>\n<p>FOLLOW \u25ba<br \/>\nInstagram: https:\/\/www.instagram.com\/steven\/<br \/>\nTwitter: https:\/\/twitter.com\/SteveBartlettSC<br \/>\nLinkedin: https:\/\/www.linkedin.com\/in\/stevenbartlett-123<\/p>\n<p>Sponsors:<br \/>\nHuel &#8211; https:\/\/my.huel.com\/Steven<br \/>\nCrafted &#8211; https:\/\/bit.ly\/3JKOPFx<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/localsoccernews.com\/marketing\/?p=325\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Marketing Secrets Apple &amp; 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